PROJECT OVERVIEW
The Challenge – As a company that manages huge events across very different industries, Reed MIDEM management wanted a story that highlighted the connection between its market segments.
Our Approach – we recognized that one of the key things that connected their customers across real estate, television and music is that many of their core customers made things that made the world a richer, more interesting places. So we celebrated that aspect and made this an ode to their customers creative side.
