PROJECT OVERVIEW
The Challenge – MAPIC is an event that brings together retail brands and the world’s most influential retail real estate executives. The MAPIC Marketing team wanted a dynamic short trailer that clearly explained what MAPIC was, how it benefited retail customers and was consistent with their branding.
Our Approach – Our film crew immersed themselves in the MAPIC event, spending time interviewing and filming customers. We combined customer stories with a high energy narrated section which explained the event.
