They Make Things – The Story of They


The Challenge – As a company that manages huge events across very different industries, Reed MIDEM management wanted a story that highlighted the connection between its market segments.

Our Approach – we recognized that one of the key things that connected their customers across real estate, television and music is that many of their core customers made things that made the world a richer, more interesting places. So we celebrated that aspect and made this an ode to their customers creative side.

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Customer: Reed MIDEM