MIPIM – Building a Better World
The Challenge – MIPIM is the world’s largest real estate event. We were asked to film, write and produce a short marketing/sales video that summed up the value proposition of the event, explained various new features and captured the scale and atmosphere of the exhibition – all in accordance with the events branding.
Our Approach – we filmed an extensive amount of content and combined it with on-screen 3D animations inspired by architecture blueprints. We used a linear narrated structure to communicate all the key points in the most efficient way possible.